He’s not playing, but he’s there for every point. Standing courtside with dusty socks, warm drink in hand, collecting loose balls and half-stories while the real tennis happens in front of him. He doesn’t know the score, never will, and doesn’t care. BALL BOY lives on the edge of the court, close enough to feel it, never close enough to matter. That’s the whole point.

( About the project )

Ball Boy is a venture concept by Pixel Factory. A fast moving experiment built to test ideas in the real world. It sits at the intersection of sport, style and culture, using event led activation as the proving ground. No overthinking, no waiting for perfect conditions. Just ideas, executed quickly, placed directly into culture. Ball Boy is less about the outcome and more about the reps. A Made by Pixel project designed to learn by doing, build in public and stay close to the moments where culture actually moves.